Time to Change is England’s most ambitious programme to end the stigma and discrimination experienced by people with mental health problems. It’s led by Rethink Mental Illness, in partnership with Mind, because it's an issue that has such a big impact on the lives of our supporters and members.
Speaking openly about our mental health is an essential element in breaking down the stigma surrounding it. The Time to Change programme aims to start thousands of conversations about mental health across the country. Their advertising is targeted at those not close to mental health and aims to reduce the discomfort and awkwardness people feel when talking about mental health, thereby making it less of a taboo.
The latest advertising campaign from Time to Change launched on World Mental Health Day (10 October 2014). The campaign speaks about small things we can all do to support someone who might have a mental health problem. Sometimes it's just doing the little things, like sending someone a text to ask how they are, that can make a big difference.
“When we got together we didn't talk about the illness. We did normal, regular things... It was a little anchor point in the chaos that was going on - a little pocket of normality which was exactly what I needed at the time.” - Tim
Tim is a Time to Change media volunteer who features in their latest advertisements. As well as this, the latest national campaign burst campaign features new radio adverts, Spotify advertising and a national partnership with Metro partnership. Everyone featured in the campaign has either had personal experience of mental health problems or been there for a friend, colleague or loved one.
Rethink Mental Illness is a part of Time to Change and you can be a part of the conversation too. There are lots of ways to get involved and share the message that it’s #TimetoTalk: