About the campaign 


People living with severe mental illness experiencing financial challenges is not new. But because of the cost-of-living crisis, more people are being forced to make impossible decisions about heating or eating and are being pushed into poverty. The cost-of-living crisis is also a mental health crisis: financial stress can cause and exacerbate mental illness and impede recovery. 

At the same time as the cost-of-living crisis, the NHS and social care systems are under huge pressure and struggling to meet demand. Only just over a third of people with a mental health problem can access treatment and support.  

For people severely affected by mental illness, it can feel like wave after wave of bad news. It is all too easy to feel powerless. But the truth is, whilst these problems are big, they are solvable with the right level of commitment and urgency from the government.  

We welcomed the government’s commitment to publish a 10-year plan for mental health and well-being. But it is crucial this plan leads to action to address the cost-of-living crisis and the need for NHS and social care funding.

Only urgent action can turn the tide on mental health. That’s why we’re calling on the government to:  

  • Publish a 10-year plan for mental health and wellbeing that includes necessary action from across all government departments before Christmas, as promised  
  • Commit to support the poorest households with the cost-of-living, including uprating benefits in-line with inflation as a minimum first step 
  • Fund the NHS and social care to meet increasing need, including funding any new commitments in the 10 Year Plan 
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